Pay-What-You-Can Marketing Program

Pay-What-You-Can Marketing Program

Main Street Hanover is proud to offer a Pay-What-You-Can Marketing Program designed to help downtown businesses tell their story, strengthen their online presence, and attract new customers.

As a 501(c)(3) nonprofit organization, Main Street Hanover’s mission is to expand the economic capacity of downtown Hanover, improve the business environment, enhance quality of place, and increase community synergy. Through this program, we are investing directly in the success of our downtown businesses by providing professional marketing services at a donation level that works for you.

 

Limited Enrollment

To ensure personalized attention and high-quality service, the program is limited to four businesses per session.

Applications will be accepted twice annually:

  • Spring Session (March–May)
  • Fall Session (September–November)

Selected businesses will work with Main Street Hanover staff over a three-month period to develop custom marketing content and promotional assets.

How it Works

Participating businesses receive a customized marketing package over a three-month period. Rather than a fixed fee, businesses are invited to make a donation to Main Street Hanover in an amount that reflects their ability and budget.

Whether your business can contribute a little or a lot, our goal remains the same: helping downtown Hanover thrive.

Included Services

Business Discovery Interview & Site Visit

A Main Street Hanover staff member will schedule a one-on-one visit to:

  • Learn about your business story, products, services, and goals
  •  Tour your storefront, office, studio, restaurant, or workspace
  • Identify unique selling points and customer experiences
  • Gather content ideas for future marketing efforts

Estimated Value: $250

Five Custom Social Media Reels

Over a three-month period, Main Street Hanover will produce:

  • Five professionally edited short-form video reels
  • Content tailored to your business and audience
  • Optimized for Facebook and Instagram
  • Footage captured during scheduled visits
  • Files provided for you to schedule and post independently

Estimated Value: $1,250 ($250 per reel)

Mini Business Photo Shoot

Receive a library of professional images featuring:

  • Interior and exterior photos
  • Products, displays, or services
  • Team and workspace highlights
  • Up to 25 high-resolution edited images
  • Files provided for you to schedule and post independently

Images may be used for social media, websites, advertising, and promotional materials.

Estimated Value: $500

Total Program Value

Service Estimated Value

  • Business Interview & Site Visit $250
  • Five Social Media Reels $1,250
  • Mini Photo Shoot (25 Images) $500

Total Estimated Value $2,000

Pay What You Can

There is no fixed participation fee for this program.

Instead, businesses are encouraged to make a donation that reflects both the value of the services received and their current financial capacity. Donations directly support Main Street Hanover’s nonprofit mission and help sustain programs that strengthen downtown businesses and foster a vibrant community.

While this program is offered on a pay-what-you-can basis, we respectfully request a minimun of donation of $100 from participating businesses. This program requires a substantial amount investment of staff time for business interviews, content planning, photography, videography, editing, graphic design, and marketing support over a three-month period. Your contribution helps offset program costs and allows Main Street Hanover to continue providing valuable resources to our downtown business community.

If the suggested minimum presents financial hardship, we encourage you to reach out. Our goal is to keep professional marketing support accessible to business of all sizes and stages of growth.

Suggested donation levels include:

  • $250 – Friend of Downtown
  • $500 – Community Builder
  • $1,000 – Downtown Champion
  • $2,000 – Full Program Value Sponsor

Businesses are welcome to contribute any amount.

Participant Expectations

Selected businesses agree to:

  • Participate in an initial interview and site visit
  • Coordinate content creation schedules with Main Street Hanover staff
  • Provide timely feedback on marketing materials
  • Share and engage with completed content when possible
  • Allow Main Street Hanover to showcase completed work as part of its economic development and business support initiatives

Why We Offer This Program

Professional marketing services can be costly and often remain out of reach for small businesses. Through this program, Main Street Hanover seeks to remove those barriers by providing accessible, high-quality promotional support while helping business owners tell their unique stories.

When downtown businesses succeed, Hanover succeeds.

By participating in this program, businesses receive valuable marketing resources while supporting Main Street Hanover’s ongoing efforts to create a stronger economy, a more vibrant downtown, and a connected community.

Only four businesses will be selected for each Spring and Fall session. Early application is encouraged.

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